Image via customusb. This article originally appeared on Performer Magazine. Nobody expects to pay for music anymore, and if you want people to buy your stuff, you better offer them something great. Ever since CDs became "affordable," musicians have pressed them in quantities of and Disc Makers loves this; I do not. With this in mind — and many, many unsold CDs stacked in my own closet — I set out to create something unique for my band, Japanese Monster.
Now that the world of recorded music is thoroughly entrenched in the digital age, indie musicians everywhere face an evolving challenge: how do you best sell your music in physical packaging at gigs? An option that more and more indie artists of all genres are looking to is custom USB drives aka gig sticks or custom thumb drives. Here are a few key things to keep in mind to determine if music USB drives, alone or in addition to CDs and other physical options, are a good option for your music, audience, and career. USB flash drives are handy, flexible devices that people use over and over to store information, transport data from one machine to another, back up key files, share photos or videos, and so on. And every time a fan engages with that thumb drive and sees your band name or logo — regardless of the context — he or she will be reminded of just how awesome your music is to begin with. USB drives can come in a wide variety different sizes, colors, and shapes. You can have your drive swing out of a metal sheath , shaped as a key , housed in bamboo , or even printed as a music card with your album cover on it. Other design options include having your drive integrated into a wearable USB bracelet or encased in a velvet pouch or gift box.
USB Sticks Take Music to the Next Level
Dublin born, folk inspired and genre melding, Chase Nova Band approached Usbstick-producer to provide them with custom made USB album for their record launch party on May 26 th , With the USB drive, not only can musicians pack in MP3 or WAV files, but they can also upload promotional materials, music videos and band member profiles. Releasing music with USB flash drives leaves plenty of room for creativity and lowers the cost of production allowing artists to reach their fans even easier. Plus, people absolutely love the novelty of it! Here is what they had to say about their record release party and the USB albums we created for them:.
USB albums get released every now and then by some of the highest profile artists around the world. They continue to serve well as collectibles to build fan loyalty more than as a viable distribution medium to boost sales. These novelty albums, being mini flash drives themselves, come with ample of space for everything from lossless FLAC version of the recordings to exclusive bonus content. The drives themselves are humorous representations of the diva, which are reminiscent of the original album art design. In terms of content, all the limited edition albums contain all of the songs on the original release plus a handful of remixes, digital booklet and MVs. You say you want a revolution? It is hard to imagine but the fact still remains that the iconic rock band Queen is forty years old.