Sign up with Google Ads to start reaching new customers with online ads tailored to your business goals and budget. This 3-step guide walks you through creating your Google Ads account and setting up your first ad campaign. Create your first ad in just 15 minutes!
How Does Google AdWords Work?
By Kelly Main on January 9, Kelly is a former Google Tech Entrepreneur and Apple Developer who has counseled businesses of all sizes and growth stages. You can find her expertise across Fit Small Business in marketing , business website , and business trend content. This article is part of a larger series on Search Engine Marketing. Google advertising is a cost-effective, pay-per-click advertising platform that helps generate leads and increase sales by enabling businesses to appear alongside top-ranking search results for specific keywords. Google Ads formerly Google AdWords is a self-service, pay-per-click advertising platform that enables businesses to create and launch search and display ads. Google Ads will show at the top and bottom of a search results page. Text-only ads are created by businesses, which are then displayed in search results based on a number of factors, including relevant keywords and ad content, device types, time of day, and user location. Advertisers only pay when users click on their ads.
What Are Google Ads?
I have a ton of friends who own companies. As soon as they start making some money, they start talking to me about all kinds of investments. Today, I want to open the black box that Google AdWords is to most people and show you what it is, how to get started and how to reverse engineer your way to success. Image source: Sponsored Linx. My bread and butter is in SEO. The first place I start when growing a new site is content and links. But it takes time. It requires a little patience. You can get up-and-running in less than an hour. And if you do it right by reading the rest of this guide , you can start generating new sales at the end of the hour.
Once you've signed up for Google Ads and created a campaign, you can start creating ads. To effectively reach potential customers, your text ads should be informative, relevant, and engaging. Here's an example of a text ad on the Search Network. Learn more About text ads on the Display Network. Before your saved ad starts showing to customers, Google Ads reviews its content and formatting to make sure it meets our advertising policies.