His most famous product is Mass Control , and I have personally gone through versions 1 and 2. Frank Kern is a lot like many of the top Internet marketing gurus, in that his marketing is better than his products. In The 4 Day Cash Machine , Frank suggests you hold the sale for 4 days, and that you email once on each of those days with some very lengthy sales copy inside the email. This approach, Frank always says, is the best way to combat the nervous, sell-from-your-heels mindset that most marketers adopt when they try to ask a prospect to buy. Second, you tell your prospect what your product does and what results it will give them if they use it. Third, you tell your prospect what they need to do next — normally that would be buying your product, but you could also use this same 3 step approach to get subscribers, in which case this third step would be for your prospect to enter their email address.
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It is pure marketing genius. Welcome back. You did go watch the video, right? Unfortunately you can no longer purchase the product, Mass Control 2. In fact, Frank has retired from teaching marketing and only takes private clients these days.
How To Make Offers From Multiple Angles
It can be tough going to your market and making the same offer for the 37th time, so how can you keep making offers without repeating yourself and boring your audience? What wisdom can we learn from an old Christmas carol? When it comes to the key to success in business, it turns out we can learn a lot! It used to be all about your email list. Now, email is becoming less and less effective every day with less people opening and clicking. Find out how Frank is selling his new book Convert 2. Learn about the completely organic strategy that Frank has been using to sell his new book, Convert 2.
Success seems to elude many people, like fog when you grasp at it with your fingers. You come away empty-handed. Early in his life, Frank Kern was like most of us. He couldn't seem to get a handle on becoming successful, earning a good living and, most importantly, loving what he did. Sure, he worked hard — at times, harder than most. As a young salesman, he hated what he was selling and didn't enjoy the prospect of cold calling and going door-to-door to face rejection. Of course, who would?
