This article first ran shortly before the release of To Pimp a Butterfly. Over the course of his still-young career, Kendrick has continuously fired warning shots at his competitors. Kendrick freestyled this verse first on the radio over a medley of Biggie instrumentals. This was long before the election went nuclear, but even then Kendrick knew danger was lurking. Not everything Kendrick raps is about being a black man in America, but his blackness seeps through every word. Big Sean feat. Game feat. Album , Fourth Verse

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Kendrick Lamar Duckworth born June 17, is an American rapper, songwriter, and record producer. Since his debut into the mainstream with Good Kid, M. D City , Lamar has been regarded as one of the most influential artists of his generation, and one of the greatest rappers of all time. Raised in Compton, California , Lamar embarked on his musical career as a teenager under the stage name K-Dot , releasing a mixtape that garnered local attention and led to his signing with indie record label Top Dawg Entertainment. He began to gain recognition in after his first retail release, Overly Dedicated. The following year, he independently released his first studio album, Section. By that time, he had amassed a large online following and collaborated with several prominent hip hop artists, including The Game , Busta Rhymes , and Snoop Dogg. Lamar's major label debut album, Good Kid, M. D City , was released in to critical acclaim.
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The past year has been good to streaming music services. Spotify recently reached 50 million paying subscribers ; Apple Music, while growing more slowly, has more than 20 million. And together, the two platforms have contributed to an unusually robust for hip-hop albums. The Berlin-based company is still searching for a buyer to help its financial woes. A few months ago, two of its top executives left.
Straight rap I'm talking 7min shit Grimey shit. Perhaps in response to fellow Detroit native Danny Brown's recent accusation that Big Sean "ain't been to the hood in years," Big Sean spends his lengthy verse attempting to redefine his role as an "OG," while pitting "Detroit versus everybody. Kendrick Lamar seems equally as angry in his verse, dismissing every rapper that's not "Kendrick, Jigga, Nas, Eminem or Andre ," and even calling out several of his contemporaries by name.